Friday, November 23, 2012

Santa and Coca-Cola

It's not Christmas until the Coca Cola advert starts.
With Christmas fast approaching, there are only a few days before the Coca-Cola advert will be on our screens.
I love Coca-Cola. I love the taste, I love the ads and I love the pictures of Santa holding a glass or a bottle of Coca Cola.
Did you know? 
Thomas Nast, a 19th century cartoonist, did a series of drawings for Harper's Weekly. Nast's vision of Santa had him living at the North Pole. Nast also gave him a workshop for building toys and a large book filled with the names of children who had been naughty or nice. Father Christmas was shown in clothes of different colours: green, purple, blue, brown or red. By the beginning of the 20th century the standard image of Santa Claus was a man in a red suit trimmed with white.

It's often said that Santa's red and white robes were the creation of a Coca-Cola advertising campaign.

What happened was ...
Coca-Cola were striving to create a brand that was seen as both a family drink and one that was available in the colder winter months. They needed something to help them boost the positive link between their brand and winter months. So, Swedish artist Haddon Sundblom started drawing ads for Coke featuring a fat Santa in a red coat trimmed with fur and secured with a large belt.
When the name Santa Claus is mentioned anywhere in America today, the image that invariably comes to mind is the one created by Haddon Sundblom for the Coca-Cola Company.
Although Haddon Sundblom's paintings have been very influential and popular until today, Santa had appeared in red clothing before Sundblom began creating festive images for the company.

''I don't need to know how they make Coca-Cola. I think it tastes just fine not knowing what
  the ingredients are. I think there are some things that should be kept secret.''
~Colin Hanks~ 

Your choice, your taste, your drink.
Do you like Coca-Cola ? 



 The iconic Coca-Cola Santa Claus, created by artist Haddon Sundblom

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